Activision Spent a Movie Blockbuster's Budget on Black Ops 6 Marketing

The question that remains, however, is whether, following Microsoft's acquisition of Activision and the latter gaining access to the former's infinite money cheat codes, the Call of Duty development budget has also increased, or if Activision has gone the full "Coca-Cola route" and is now spending more on marketing than on actual production. It would be easier to answer if we knew the budget for Modern Warfare III, but reports on that vary, with some suggesting that the studio invested a staggering $1 billion into MWIII, so for now, that matter remains shrouded in mystery.

In other news, recently it was revealed that Call of Duty: Black Ops 6 is shipping with built-in support for a third-party audio tool, which many fans are labeling a "pay-to-win crutch" because of its ability to improve your in-game hearing for a modest sum of $20, a feature that is definitely questionable in a competitive first-person shooter.

Don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram, Twitter, LinkedIn, TikTok, and Reddit, where we share breakdowns, the latest news, awesome artworks, and more.